A BOAT CAPTAIN'S DREAM
Nolan Brady is a Yacht Captain with a curious mind, unbreakable will and big dreams. Inspired by the nomad lifestyle of the Yachtee community (yacht workers), he envisaged a world where every Ocean Lifestyle lover is instantly connected to other people with the same passions and interests. Imagine being able to travel the whole world doing what you love, with the people you love - although maybe you haven't met them yet. Friends bonded by the sun, the ocean, and the waves: that’s what Saltmates are.
DESIGNING A DREAM
So Captain Brady had a name and a vision, but lacked the team to bring the idea to a good port. And that’s where the universe made its special appearance. It connected us with him through Cuervo - a good old friend, creative director, and another key pillar of Saltmates.
He told us about this project - for the dating Ocean Lover community, with a heavy focus on Ocean Conservation - and immediately we fell in love. We decided we would build Saltmates and bring that idea to life. So with the full team on board, we set off for Miami, and the Saltmates project was officially born.
DEFINING THE PRODUCT
On February 2016, we met in Miami to shape up and discuss the project. There were a lot of decisions to be made. Was it a website? Or an app? Was it 100% for dating? Or was it also for social encounters? What was the weight of the conservation aspect? What was our mission as a company? Our vision? The business model?
So many questions to ask and to answer. We were positive about some strategic decisions, like focusing on the Mobile aspect: if you want to connect people on the beach, it’s better to use the same device that takes people there. And we are not talking about a laptop. ?
However, other questions were more difficult to answer, some even defying the laws of logic.
So we looked for some help and inspiration. We set up a focus group and asked our potential customers what they liked about our existing apps, and what they would love to have - and also what they hated and how we could make it better.
And yeah, we learnt a thing or two about human interactions, the dating scene, and about the immensely powerful dating apps that have transformed the way in which humans meet. And so, with our homework done, we could start working on Saltmates’ product definition & branding.
We want to connect people who live the Ocean lifestyle. Some of these connections will be for engaging in Ocean related activities, or group activities, or sometimes even to fall in love with someone who has the same interests as you.
In this way, we were born different from other dating apps. This made us design our product differently, paying special attention to create a natural feel to the way people connect. This was a key strategic point when addressing the market. It allows us to have some design advantages over our competitors, especially Tinder.
We wanted to be not only better, but faster and more reliable.
So we came up with some unique product features:
Most other dating apps force you to take a decision on one person before showing the next one. Only one chance to meet who could be the love of your life? Based only on the looks and description? Tsch. In Saltmates, you can meet and see someone multiple times before you decide.
WHAT HAPPENS IN SALTMATES
STAYS IN SALTMATES.
We want real people - that’s why we don’t have filters, and that’s why pics and vids go away after 24 hours. Don’t worry about the content, don’t worry about your looks, just focus on having fun with other Saltmates RIGHT NOW! Oh, and you can’t share any of the content anywhere else!